Opening the reserve list
The first Berlin run is in production. Here is what the reserve list is, what it isn't, and what happens next.
✦ Blog
From the workshop
Notes on building MirthTale, published as we go, since January 2026.
Endings: what we do when a child can't say how it ends
Most children can name a hero and a problem. Very few can tell you how it ends. That gap is where MirthTale has to be most careful.
Dragging the age: one story for every child in the house
The same idea, printed at two and at seven, becomes two different books with the same cover. Here is how the age dial works.
Twelve families, one spring: what our Berlin pilot taught us
We put a MirthTale on twelve nightstands in March and asked families to be blunt. They were.
The binding problem: making a book that survives being loved
A stapled prototype taught us that a book which falls apart is not a book. Here is how the sealed spine came to be.
Designing Story Packs: fifteen worlds and why they're physical
A pack sets the world and a companion. It never sets the hero. And it is a card you can lose under the sofa, on purpose.
What the research actually says about paper, screens, and shared reading
We built MirthTale on three findings. Here they are, in plain language, with what we do about each one.
The screen is not the book
Why MirthTale has a display at all, why it shows only the cover, and why it goes dark the moment the book is out.
The first prototype was a printer, a microphone, and a stapler
We built the ugliest possible version to find out whether the idea survived contact with a four-year-old. It did, mostly.
Why we started MirthTale: an audience of one
Every children's book on the shelf was written for thousands. The reader who matters most to a child is the one sitting next to them tonight.
Reserve your MirthTale
We are building the first run in Berlin. Join the list and we will write to you when yours is ready to ship, and never before.